Jamadda is a word created from two words: Jamaica and Madda
Madda means "mother" in the native language - the patois (Jamaican Patwah).

 

The choice of this name means a lot to us and is the result of an important research in order to refer to the concept we have for our place.

We understand "Madda" as a mother in its depth and all the meanings that can be brought to it.

 

Mother in this case also means mother earth, fertility, protection, global vision care, food. So our "Jamaica Mother" is one that will generously hosting us and support everyday with all the symbolic attributes of the land on which we choose to develop.

 

The brand also refers to local traditions. Figuratively brings integrated elements such as flower generated, but also the birds and their wings, eyes that watch, a heart pulsating irrigated and the uterus. Earth and life. Mother and children.

The illustration has the tribal language of "Tainos", indigenous peoples of local civilization, also present elsewhere in the Caribbean. It was inspired by the spelling of the inscriptions made on stones across the archipelago. They prized by simple lines, with images inspired by nature with almost childlike traits carrying again the soul of its people and its mythological world.

The type used is handwritten and rustic. Demonstrates the organic nature, humanity present in our context. This is the man who participates and is integrated in nature. Man is nature.

 

The colors chosen from the full application are representative of the various elements of nature, including the spiritual: green, blue, orange, red and lilac. Finally, one of the developments is the "speech bubble" in the background. The basis of our community is and will always have a philosophical principle understanding, dialogue and the search for understanding of the territory and the other. The relationship with the thinking and do what we can agree together and cooperate with each other.

Perma Cultural Park is our promise and the dream that we are building. Permaculture as meaning the use of land, care of nature and also a center of meetings and reflections also international art integrated into the wide possibility of cultural and multidisciplinary diversity. A physical space and also a concept of life, spread over a lush landscape.

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branding and concept Aline Yasmin